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Building the Brand, the Team and the Legends

Building the Brand, the Team and the Legends

Jerry Jones Jr. discusses the evolution of the Cowboys’ branding efforts.


1 min read

Opinions expressed by Entrepreneur contributors are their own.


In this video, The Playbook host David Meltzer and Jerry Jones Jr., Executive Vice President and Chief Sales and Marketing Officer for the Dallas Cowboys, break down the development of a better business community through the team’s newest endeavor, Formation.

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