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How Peloton's Marketing Strategy Made It a Leader in Its Space

How Peloton's Marketing Strategy Made It a Leader in Its Space

Marketing expert Eric Siu breaks down how the company performs with paid media, content marketing, SEO, conversion-rate optimization and other categories.


2 min read

Opinions expressed by Entrepreneur contributors are their own.


In this video, Entrepreneur Network partner Eric Siu evaluates how well Peloton’s marketing strategy hits a variety of different marketing tactics in its effectiveness. From displaying social proof to incorporating chat bots within the fold of the website, Peloton is no stranger to smart marketing.

Siu himself uses a Peloton bike and enjoys the competitive nature and gamification of the product and exercise regimen. So, as a fan himself and a marketer, Siu looks at how the company measures up in its marketing strategies. However, Siu also points to a few mistakes the exercise company makes in its marketing that you should avoid.

Click the video to hear more. 

Related: Easy Tips on Using LinkedIn for Your Marketing Purposes

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click the video to hear more.

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