'Don't Go Dark' and Other Crowdfunding Mistakes to Avoid From Indiegogo's Slava Rubin When it comes to creating a successful crowdfunding campaign, entrepreneurs make a number of common mistakes. Luckily, Indiegogo co-founder Slava Rubin has identified some of these missteps so you can be sure to avoid them. For starters, …
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It's Almost Never Price When the Prospect Doesn't Buy If I were to survey all the salespeople in the world, most of them would say price is the number one reason they lose a sale. Nothing could be further from the truth. Price is not the problem, and it’s definitely …
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The Easiest Way to Do Real-Time Market Research and Give Customers What They Want The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Next time you roll out …
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3 Growth Strategies for Mobile Gaming There are seemingly an infinite number of mobile games in app stores these days. So much so that finding good games is often a struggle for consumers. While ranking charts and app store recommendations help, it’s easy to create a game and have it …
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